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RESUME

Professional â€‹

Info​​
 

I am organized, dynamic at multitasking, and my attention to detail and ability to execute effective time management gives me the edge necessary to thrive under pressure and deadlines. Along with my strong work ethic and dedication to excellence, I bring my enthusiasm, positive attitude and high energy to the team. I am a self driven, motivated individual who has the leadership experience to guide a team to success.

Work​

Experience​
 

  • Effectively managed and grew social media platforms overall substantially for 20 nonprofit and hospitality clients including Maryland Live! Casino, Embassy Suites Baltimore, House of Ruth Maryland, Mid-Atlantic Trade Nursery Show and Casey Cares Foundation

  • Built and executed monthly and quarterly social media campaigns, evaluated results and compiled reports for clients

  • Guided the development of clients’ digital marketing graphics, proofread copy and ensured brand guidelines were met on all projects

  • Successfully launched social media campaigns within an allocated budget and developed targeted demographics for client promotions, events and social growth

Maroon PR - Social Media & Digital Manager
September 2013 - Present 

 

  • Developed and executed robust social media campaigns for  2013 AT&T National, World Challenge and overall Foundation

  • Assisted in the running of the media center at the 2012 World Challenge, drafting press releases, credentialing media, running the social media booth and assisting and interacting with a variety of onsite media including, The Associated Press, The LA Times and NY Times and all local TV affiliates

  • Drafted numerous press releases and stories for Foundation’s monthly newsletter, interviewing various volunteers, students, staff and teachers

  • Generated multiple media lists used for distribution of the Foundation’s upcoming events and programs

  • Pitched stories to local media regarding the Foundation’s upcoming events and programs

  • Provided administrative support to entire Communications department

Tiger Woods Foundation

August 2012 - March 2013  

 

  • Produced weekly advertisements to promote center and services offered

  • Updated social media sites daily with news updates, reminders, and events

  • Designed advertisements and implemented public relation plans 

Center for Global Education - Chapman University

February 2012 - May 2013  

 

Chapman University Public Relations
June 2012 - August 2012  

 

  • Worked with local businesses for concert promotions and donations

  • Assisted with coordination of summer concert series and designing of promotion product

  • Drafted articles on Chapman students and alumni for Chapman Magazine

  • Organized press clippings and assisted with daily office duties 

Skills

Digital Marketing

Social Media Campaigns

Excel 

InDesign

Avid

Google Analytics

PowerPoint

Prezi

CisionPoint

Social Media Advertising 

Analytic Reports

 

 

 

 

Languages

 

Spanish (Beginner Level)

 

 

Fearless Records 
August 2011 - December 2011  

 

  • Generated ideas to improve publicity and record label sales

  • Developed detailed advertising plans to increase client publicity

  • Drafted weekly reports analyzing  marketing strategies of competitors

  • Conducted background research on potential clients to sign to the label 

Orange County Register 
August 2011 - December 2011  

 

  • Generated ideas for weekly story assignments on city issues and events

  • Met timely deadlines and worked well in fast-paced environment

  • Communicated and interviewed city officials, business owners and locals 

Education

Chapman University

​2009 - 2013

Bachelor of Arts Public Relations and Advertising (3.5 GPA)

Broadcast Journalism Minor

Lake Havasu High School 

​2005 - 2009

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